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Multi-Channel Marketing

Marketing Solutions That Work

How We Work

WHEN YOU WORK WITH US YOU CAN EXPECT THE FOLLOWING RESULTS:

  • You will attract more new prospects to your business. Our process leads to the development of marketing strategies and techniques that target and attract likely prospects.
  • These prospects will be persuaded to choose you over your competition.  Marketing messages will be clearer and more persuasive; interesting prospects in what you offer and why you are the right choice to satisfy their needs.
  • Your marketing decisions will be smarter and more cost effective. You will be able to measure results and make marketing decisions based on knowing what does and doesn’t work.

 

 

" What was of great surprise was that many of our assumptions of what was working were wrong.  Multi-Channel Marketing was able to show us where and how to make every marketing dollar work better.  Their financial analysis and recommendations have been extremely productive in helping us focus more on our profitability and bottom line. This process included ferreting out the segments that needed the most overhaul and setting to action a plan to help us grow and be more productive."

 

 


"He first educated himself substantially about the particulars of my industry in order to achieve better results.  He does everything he says he will do, and he has shown a patient diligence with us; guiding us when we need it, deferring to us when appropriate, always treating us as an important client. We now have an ongoing program that is delivering new clients at a highly efficient cost."


Our Process:

  1. Listen. The first thing we do is listen (we understand that we can’t learn anything while we’re talking). We will then prompt you to tell us more in order to get a clear understanding of the situation and what you are looking to accomplish.

  2. Define and specify the objectives to be accomplished.

  3. Prepare an agreement based on accomplishing mutually agreed objectives.

  4. Research. In addition to what we have learned in our discussions we want to understand as much as possible about all aspects of your business that may have a bearing on the success of a project. To assist in gathering this information we prepare a customized questionnaire specific to your business.

  5. Develop and segment profiles of the key audiences we are trying to reach and influence.

  6. Review the competitive environment with a view to understanding your unique positioning in the marketplace.

  7. Refine objectives. We will often present you with new or alternate objectives and uncover new areas of opportunity based on our research.

  8. Determine how success will be measured.   We believe any marketing undertaken needs to be measured. How else can you know if things are working and be able to evaluate results?

  9. Develop a strategy and a plan of action including time-line and costs.

Optional Program Components:

 Customer Relationship Marketing

Set-up and manage, or show you how to create an ongoing "customer development" and email marketing program designed to maintain existing customer loyalty and produce incremental revenues.

 Website

If a new website is needed we will create a website plan designed to achieve your objectives.  

1. Specify general site objectives and functionality requirements (ecommerce, lead generation, content).

2. Outline appropriate content.

3. Prepare site layout and navigation plan.

4. Estimate cost.

5. Develop a visual layout and copy.

6. Manage the process of building, launching and testing the site.  (All the sites we design, develop or work on include free installation of web analytics to monitor and analyze results.)

If you already have an existing website, we determine if it can be re-worked to achieve the agreed objectives. Re-working might include: re-organizing and/or creating new content, re-writing existing copy as needed, improving visitor navigation pathways to make it easier and faster for your website visitors to find what they need.

Internet, Search Engine Marketing, Optimization (SEO), Blogging, Social Media Components

Search Engine Optimization (SEO) - Research and develop a list of the search terms (keywords) most important to your business. Develop all of the key components designed to have your site show up higher on the major search engines for these search terms.

Search Engine Advertising - Plan, implement and manage an internet marketing and search engine "pay-per-click" campaign designed to generate qualified traffic at an acceptable cost.

Blog - We will develop a blogging plan and show you how to create search engine friendly content and maximize it's potential for attracting and generating topic-related traffic to your website.

Social Media - We will show you how to use social media (facebook,Twitter, Linkedin, local social networks, etc.) in combination with your website and a blog to create online marketing synergy.

 

Program Fee Options:

Multi-Channel Marketing is only interested in developing win-win relationships where our compensation matches the true value received by the client.  We are flexible in how we charge for our services based on the specific nature of the assignment, and we take into account each client's individual needs. Once we agree on the the scope of the specific assignment, a written proposal outlining deliverables and fees will be provided.

 Click here to see Case Studies